Schar Sandwich Bread

This is just a quick note to say we have a new favorite gluten-free everyday bread at our house. Schar Classic White Bread:

Schar Bread This bread surprised us for two reasons. The first being that the second ingredient listed is sour dough, made with rice flour and water. When I bought the bread I had only looked at the area that says “contains: soy” to see if it contained dairy and or eggs, so I happily bought it when I saw that it didn’t. I had no idea I was buying a sourdough bread! But as soon as I tasted it I could taste the sour dough and was so excited~ a dairy free, egg free gluten-free, sourdough sandwich bread is something we haven’t had since….well, ever, actually. We are eating a lot of sandwiches these days.

The second reason this loaf surprised me was because it isn’t in the normal spot where I shop for bread at the Whole Foods I frequent. I imagine this is one of those things probably debated among store employees, vendors, brokers, and merchandisers. At the Whole Foods I go to there is a dedicated gluten-free aisle, but there are also gluten-free items throughout the store. Normally when I buy bread, I go to where all the bread is and pick up a loaf or a bag of bagels or rolls. Schar bread is not there. It is only in the aisle dedicated to gluten-free items and by the time I hit that aisle my cart is usually already filled with bread products I got from the bread area. Hm. I know it is difficult to set up a store, I’ve worked in several myself, so I’m curious what people think…Do you like your store to have the gluten-free items mixed in with the other food, or do like it all in one specified space? Or mixed, with a dedicated gluten-free area but with other gluten-free items mixed with the other food in all the other aisles?

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About kristenannmoore

Gluten free, mainly vegetarian mom living in beautiful Western Washington, but love to travel. My two boys have various other food intolerances including gluten, so I think and write about food quite a bit. Author of the children's book, The Knight Owl, which has it's own blog:http://theknightowlblog.wordpress.com/.
This entry was posted in dairy free, food, Food allergies, food allergy blogs, food sensitivities, gf bread, gluten free, gluten free bread, Gluten free eating, gluten free food, gluten free foods, gluten free lifestyle, gluten intolerance, gluten intolerant, vegan, vegetarian and tagged , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

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