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Schar Sandwich Bread

This is just a quick note to say we have a new favorite gluten-free everyday bread at our house. Schar Classic White Bread:

Schar Bread This bread surprised us for two reasons. The first being that the second ingredient listed is sour dough, made with rice flour and water. When I bought the bread I had only looked at the area that says “contains: soy” to see if it contained dairy and or eggs, so I happily bought it when I saw that it didn’t. I had no idea I was buying a sourdough bread! But as soon as I tasted it I could taste the sour dough and was so excited~ a dairy free, egg free gluten-free, sourdough sandwich bread is something we haven’t had since….well, ever, actually. We are eating a lot of sandwiches these days.

The second reason this loaf surprised me was because it isn’t in the normal spot where I shop for bread at the Whole Foods I frequent. I imagine this is one of those things probably debated among store employees, vendors, brokers, and merchandisers. At the Whole Foods I go to there is a dedicated gluten-free aisle, but there are also gluten-free items throughout the store. Normally when I buy bread, I go to where all the bread is and pick up a loaf or a bag of bagels or rolls. Schar bread is not there. It is only in the aisle dedicated to gluten-free items and by the time I hit that aisle my cart is usually already filled with bread products I got from the bread area. Hm. I know it is difficult to set up a store, I’ve worked in several myself, so I’m curious what people think…Do you like your store to have the gluten-free items mixed in with the other food, or do like it all in one specified space? Or mixed, with a dedicated gluten-free area but with other gluten-free items mixed with the other food in all the other aisles?

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